All work
Kroger Case study 01

Cold Chain Reporting

Making temperature compliance easier to understand and act on.

Role
Lead Product Designer
Scope
MVP · A few months
The project

A little
context.

Kroger needed better visibility into temperature compliance across its supply chain. The goal was to help teams understand what was happening between the distribution center and the store, so they could spot issues and keep perishable goods fresh.

I joined as the Lead Product Designer and worked with product managers, developers, and data analysts, known as the “fresh team.” There were already some wireframes in place, and we had a few months to get an MVP ready. My first task was to improve what we had while learning more about the people who would use it.

01Understanding

First, I needed to understand the work.

Before getting too far into the designs, I spent time reviewing the existing wireframes and joining stakeholder meetings. I wanted to understand what people needed from the dashboard and where their current process was falling short.

The tool needed to support several groups, including category managers, supply chain executives, retail operations, and food safety. Working closely with the product manager helped me gather that context and connect the design work to their needs.

I created personas and journey maps to bring that information together. The personas captured each group’s goals and challenges, while the journey maps showed the larger process and where we could make improvements.

02Exploring

Exploring concepts through design workshops.

Once I had a better understanding of the project, I ran a series of design workshops using methods inspired by the LUMA framework. This gave the team a chance to contribute ideas before we settled on a direction.

We started with lightning demos to look at other dashboards and see what worked well. From there, we moved into Crazy 8s to sketch different approaches. We finished with an art museum activity, where we displayed the sketches, shared feedback, and voted on the ideas we wanted to explore further.

How the workshops flowed
  1. Lightning demos

    Look at useful examples.

  2. Crazy 8s

    Sketch several directions.

  3. Art museum

    Discuss and choose ideas.

03Prioritizing

We had to decide what mattered most.

The next step was figuring out which metrics people actually needed to see. I helped lead a card sorting activity where stakeholders ranked and organized the key data points for the dashboard.

This helped us prioritize temperature compliance trends and shipment-specific details. Once we understood those priorities, we could think more carefully about how to show the information.

We used line charts to show changes over time and tables to make shipment details easier to compare. The goal was to make the data useful without making the dashboard harder to navigate.

04Design exploration

Designing the shipment timeline within technical constraints.

With the priorities in place, I started exploring low-fidelity layouts and workflows. The existing wireframes gave me a starting point, which I refined to better organize the information and support the MVP.

One of the harder parts was showing a trip on a timeline graph. We needed a clear way to connect a shipment’s journey with its temperature data, but Power BI’s built-in visualizations did not offer all the flexibility we wanted.

I worked closely with the developers to explore what was possible. We also had to account for delayed data and the performance challenges of working with large datasets. Those constraints shaped the design as much as the visual layout did.

05Refining

Feedback helped bring the screens together.

I shared the wireframes with the product manager, developers, and other team members to get feedback on the layout and interactions. Stakeholders helped us understand how they wanted to move through the data, and developers helped us keep the designs practical.

After a few rounds of refinement, I moved into high-fidelity mockups. I applied Kroger’s design system for typography, colors, and components, then worked through the visual hierarchy and the details of each interaction.

06Usability testing

Evaluating the dashboard with users.

I facilitated unmoderated user testing to see whether people could navigate the dashboard and understand the information. I gave key users specific tasks that reflected the work the tool needed to support.

Their feedback helped confirm that the designs were intuitive and actionable, while also showing us where there was room to improve. This gave us another opportunity to refine the experience before handoff.

What I asked users to do
  1. Read the timeline

    Interpret the shipment’s temperature data.

  2. Find a shipment

    Access shipment-specific details.

  3. Spot an issue

    Identify temperature compliance anomalies.

07Handoff

The work continued beyond the mockups.

For handoff, I prepared annotated mockups and design specifications that explained the layout, components, and interactions. I wanted the developers to have enough context to understand how the screens should work, along with how they should look.

I stayed involved to answer questions, provide guidance, and work through technical challenges. Regular conversations with the developers helped us keep the implementation aligned with the design and the needs we had identified at the start.

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